Toronto Wedding Photography Prices (Updated in 2020)

What is the average price of wedding photography in Toronto? What is the average photography package couples purchase in Toronto and in Canada? Find below the answer to this question and the rates charged by top professionals.

Toronto Wedding Photography Prices (Updated in 2020) 1

Table 1: How Much do Wedding Photographers Charge in Toronto?

Prices include 10 hours of photography, 2 photographers. All prices are in your Canadian Dollars and do not include taxes. The data is presented for informational purposes only. For a firm quote and to confirm availability, please contact the vendors directly.

Company NamePrice
Brandon James Gordonhttps://www.brandonjamesgordon.com28002350 Dundas, Toronto, ON, Canada
Timeless Captureshttps://timelesscaptures.ca/280044 Valley Woods Dr, Toronto, ON, M3A2R6, Canada
1486 Photographyhttp://www.1486photography.com/contact/5367Fake, Toronto, ON, Canada
Agi Studioshttps://www.agistudio.ca/4463FAKE, Toronto, ON, Canada
Alexandra Jakubowskahttp://www.ajphotographer.ca/2600fake, Toronto, ON, Canada
All This Happinesshttp://www.allthishappiness.com/4600Fake, Toronto, ON, Canada
Am Motionhttp://avenue-photo.com2900Toronto, ON, Canada
Beautiful Life Studioshttps://beautifullifestudios.com3000Toronto, ON, Canada
Ben Kanehttp://www.benkanephoto.com/4208Toronto, ON, Canada
Cafa Photographyhttp://cafaphoto.com/5085Toronto, ON, Canada
Callum Pinkeyhttp://callumpinkney.com/4403Toronto, ON, Canada
Captivate Photo Cinemahttps://captivatephotocinema.ca/2600Toronto, ON, Canada
Corina V.https://corinavphotography.com/5311Toronto, ON, Canada
Dan Clementshttps://www.danclementsphoto.com/3330Toronto, ON, Canada
David Morrishttp://www.davidphoto.ca/2542Toronto, ON, Canada
Derek Huihttp://www.derekhui.com4294Toronto, ON, Canada
Edris Daraianhttps://edris.ca/3955Toronto, ON, Canada
Evolyllahttp://www.evolyllaphotography.com/3500Toronto, ON, Canada
F29http://www.f29.ca/4068Toronto, ON, Canada
Face Photographyhttp://facephotography.ca/4400Toronto, ON, Canada
Focus Photographyhttp://www.focusphotography.ca/3729Toronto, ON, Canada
Frances Morencyhttp://www.francesmorency.com/4000Toronto, ON, Canada
Gillian Fosterhttp://www.gillianfoster.ca/3842Toronto, ON, Canada
Green Teahttps://greenteaphotography.com/6000Toronto, ON, Canada
Harvard Photohttp://www.harvardphoto.com/5185Toronto, ON, Canada
HRM Photographyhttp://hrmphotography.com/5085Toronto, ON, Canada
Isberto Weddingshttp://www.isbertophotoweddings.com/3955Toronto, ON, Canada
Jamieson Deanhttps://jamiesondean.com/3899Toronto, ON, Canada
Janice Yihttp://janiceyiphotography.ca/4294Toronto, ON, Canada
Jennifer Ballardhttp://jennifer-ballard.com/3955Toronto, ON, Canada
Jennifer Moherhttp://www.jennifermoher.com/5876Toronto, ON, Canada
Julian Monizhttp://julianmoniz.com/5644Toronto, ON, Canada
Just Klik Productionhttps://www.justklikproductions.com/2400Toronto, ON, Canada
Lushana Balehttp://www.lushanabalephotography.com/4803Toronto, ON, Canada
Natalia Zukhttp://nataliazuk.ca/2375Toronto, ON, Canada
Olive Photographyhttp://www.olivephotography.ca/5650Toronto, ON, Canada
Ondi Studiohttp://www.ondistudio.com/3800Toronto, ON, Canada
Pavel Kouninehttp://pavelkounine.com/6413Toronto, ON, Canada
Photographikahttp://photografika.ca/3842Toronto, ON, Canada
Photography by Calinhttps://www.bycalin.com/2999Toronto, ON, Canada
Raph Nogalhttp://raphnogal.com/5079Toronto, ON, Canada
Rhythm Photographyhttp://www.rhythm-photography.com/5085Toronto, ON, Canada
Sage and Sea Co.https://www.sageandseaco.com/4000Toronto, ON, Canada
Samantha Ong Photographyhttps://samanthaongphoto.com/3499Toronto, ON, Canada
Sarah Andrewshttp://www.sarahandrews.photo/3503Toronto, ON, Canada
Scott Williamshttps://www.scottwilliamsphotographer.com/5367Toronto, ON, Canada
Studio Arashhttp://studioarash.com/4238Toronto, ON, Canada
Studio Epichttps://www.studioepic.com/3786Toronto, ON, Canada
Tamara Lockwoodhttp://tamara-lockwood.com/5085Toronto, ON, Canada
Tara McMullenhttp://taramcmullen.com/7458Toronto, ON, Canada
Tara Weddingshttps://taraweddings.ca/4746Toronto, ON, Canada
Tied Photographyhttps://tiedphotography.com/3400Toronto, ON, Canada
Z Mouluhttp://www.zmolu.com/5495Toronto, ON, Canada
John and Samanthahttp://johnandsamantha.ca/4875Toronto, ON, Canada
Matt Trimblehttp://matttrimblephotography.com/2990Toronto, ON, Canada
Le Image Inchttps://www.leimageinc.com4098New York, NY, United States (US)
Dream Life Weddinghttps://dreamlifewedding.com3190New York, NY, United States (US)
Sincerely Emeliahttps://sincerelyemelia.com3875New York, NY, United States (US)
Emin Kulievhttps://wedding.em34.com7000New York, NY, United States (US)
Jason Thomas Crockerhttps://www.jasonthomascrocker.com3950New York, NY, United States (US)
Angelica Criscuolohttps://angelicacriscuolophotography.com5500New York, NY, United States (US)
Rick Bacmanskihttp://rickbacmanski.com3000New York, NY, United States (US)
Ph NYhttps://ph-ny.com1899New York, NY, United States (US)
J C Lemonhttps://jclemon.com6500New York, NY, United States (US)
Maggie Margueritehttp://www.maggiemarguerite.com6500New York, NY, United States (US)
Maria Hunterhttps://www.mariahunter.com5195New York, NY, United States (US)
Marie Labbancz Photographyhttps://www.artoflove.com7000New York, NY, United States (US)
Mark Nelson Photographyhttp://www.marknelsonphoto.com16000New York, NY, United States (US)
Meg Smith Photographyhttps://www.megsmith.com14167New York, NY, United States (US)
Melani Lusthttps://www.melanilustphotography.com8000New York, NY, United States (US)
Mel Barlow & Co.http://www.melbarlowandco.com12500New York, NY, United States (US)
Rabbani & Solimene Photographyhttps://www.rabbanisolimene.com6333New York, NY, United States (US)
Radhika Photographyhttps://www.radhikaphotography.com6000New York, NY, United States (US)
Raquel Reis Photographyhttps://www.raquelreis.com6500New York, NY, United States (US)
Ready Luckhttp://www.readyluck.com7400New York, NY, United States (US)
Rebecca Yale Photographerhttp://www.rebeccayaleportraits.com8500New York, NY, United States (US)
Richard Jopson Weddingshttp://rjweddingsnyc.com5813New York, NY, United States (US)
Robert Londonhttps://www.robertlondon.com6000New York, NY, United States (US)
Roey Yohai Photojournalistshttp://www.roeyyohaiphotography.com7000New York, NY, United States (US)
Ross NYChttp://www.rossnyc.com5500New York, NY, United States (US)
R. Wagner Photographyhttp://www.rwagnerphotography.com7500New York, NY, United States (US)
A Day of Blisshttp://www.adayofbliss.com6450New York, NY, United States (US)
The Hons Photohttps://thehonsphoto.com7000New York, NY, United States (US)
Konrad Brattke Photographyhttp://www.konradbrattkeblog.com5875New York, NY, United States (US)
Alton Martinhttp://www.altonmartin.com3000New York, NY, United States (US)
Lux Photoshttps://luxphotos.com6285New York, NY, United States (US)
Omega Imageryhttp://www.omegaimagery.com3667New York, NY, United States (US)
Suess Momentshttps://www.suessmoments.com/pricing4542New York, NY, United States (US)
Grand Lens Photographyhttps://www.grandlensphotography.com3494New York, NY, United States (US)
Erica Mille Productionshttp://ericacamilleproductions.com5500New York, NY, United States (US)
Brklyn Viewhttps://www.brklynview.com5900New York, NY, United States (US)
Duncan Moffathttps://www.duncanmoffat.com/pricing/3500New York, NY, United States (US)
Therese Photohttp://www.theresephoto.com4375New York, NY, United States (US)
Jacek Dolatahttp://www.jacekdolata.com4125New York, NY, United States (US)
Forever Photo Nyhttps://www.foreverphotony.com4900New York, NY, United States (US)
Hudson River Photographerhttps://www.hudsonriverphotographer.com5000New York, NY, United States (US)
Christopher's Studiohttps://www.christophersstudio.net4200New York, NY, United States (US)
Tom Harmonhttps://tomharmonphotography.com4200New York, NY, United States (US)
Ayenia Nourhttps://www.ayenianour.com5200New York, NY, United States (US)
Weddings by Elvirahttps://www.weddingsbyelvira.com5500New York, NY, United States (US)
Jenny Fuhttps://www.jennyfu.com5000New York, Ny, United States (US)
De Nuevahttps://denuevaphoto.com6071New York, NY, United States (US)
Ricky Restianohttps://www.rickyrestiano.com/wedding-packages4900New York, NY, United States (US)
Vita Bellahttps://www.vitabellaweddings.com3990New York, NY, United States (US)
Framed Elegancehttps://www.framedelegance.com3000New York, NY, United States (US)
acornproduction wedding photographyhttps://acornproduction.ca23001800 sheppard ave east, Toronto, ON, M2J 5A7, Canada
Judy and Gavinhttps://www.judyandgavin.com/5375Los Angeles, CA, United States (US)
TTT Photographyhttps://www.tttphotography.com3000Los Angeles, CA, United States (US)
Rob Greer Photographyhttps://www.robgreer.com/5950Los Angeles, CA, United States (US)
Eivan’s Photo & Videohttps://www.eivans.com/1811Los Angeles, CA, United States (US)
Josh Goodmanhttps://www.joshgoodman.com/4000Los Angeles, CA, United States (US)
Jenna Bechtholthttps://www.jennabechtholt.com5000Los Angeles, CA, United States (US)
Wedding Bell Studioshttps://www.weddingbellstudios.com/4000Los Angeles, CA, United States (US)
Hasselblad Studioshttps://hasselbladstudios.com/2625Los Angeles, CA, United States (US)
Gina and Ryanhttps://ginaandryan.com/5500Los Angeles, CA, United States (US)
Sun and Sparrowhttps://sunandsparrow.com/3900Los Angeles, CA, United States (US)
Dmitry Shumanev Productionhttps://shumanev.com/5500Los Angeles, CA, United States (US)
Shutterspace studio Canadahttps://www.shutterspace-studio.com2200Ottawa, on, Canada
Samantha Turchinhttps://www.samanthaturchin.com/3250Los Angeles, CA, United States (US)
Magalt Barajashttps://magalybarajas.com/2000Los Angeles, CA, United States (US)
Gavin Photographyhttp://www.gavinphotography.com/3750Los Angeles, CA, United States (US)
Weddings 64http://www.wedding64.com/3670Los Angeles, CA, United States (US)
Mark Langhttps://www.marklaing.com/3250Los Angeles, CA, United States (US)
The Sanadashttps://thesanadas.com/5000Los Angeles, CA, United States (US)
ABM Wedding Photoshttps://www.abmweddingphotos.com3825Los Angeles, CA, United States (US)
Alex Z Photographyhttps://alexzphotography.com/5250New York, NY, United States (US)
Jason Burns Photographyhttps://jasonburnsphotography.com/4300Los Angeles, CA, United States (US)
Victoria Chrystal Photographyhttps://www.victoriachrystal.com/3750Los Angeles, CA, United States (US)
Karina Santoshttps://www.karinasantosphoto.com6000Los Angeles, CA, United States (US)
Ryan Chamberlinhttps://www.ryanlamedia.com/1500Los Angeles, CA, United States (US)
Caitan Co Photohttps://caitandcophoto.com/4000Los Angeles, CA, United States (US)
Nicole Amanda Photographyhttps://nicoleamanda.ca/58002013 Seeleys Bay St, Ottawa, Ontario, K2J5P5, Canada
Geaux Livehttp://geaux.live4000New Orleans, LA, United States (US)
888 Productionshttps://the888gallery.com/3699Los Angeles, CA, United States (US)
Sandracardenasphotography.comhttp://www.sandracardenasphotography.com870Mississauga, Mississauga, On, L5R3P6, Canada

How Did We Calculate the Average?

In Toronto, everyone is a wedding photographer! As the industry is not regulated, if you have $1,000 you can go to Costco, buy a camera and you are in business! However, it is not that type of photographers we looked at.
We looked at the Top Toronto studios or individual professional photographers to determine their average fees and their distribution. Our data clearly shows that 33% of the studios researched in Toronto charge around $4,000.

Please note that destination wedding photographers will build custom packages or offer a la carte options based on the travel and shooting time.
We only looked at wedding photography pricing not at photo booth or wedding videography services. If any bride and groom desire such services, please let us know and we will prepare an analysis.

Factors Impacting Pricing

If you analyse pricing quotes from different photographers, you will notice huge pricing differences. Why such a wide range of price points? What variables impact the average photography price?
The most important factors that influence wedding photography costs are: coverage length (time), number of shooters, products included in the collection. In addition, brand name, experience and marketing skills play a crucial role in the amount charged.

Number of Hours of Photography

Time is a direct cost for the artist and the more time a bride requires, the more expensive it gets. If a couple needs coverage after midnight or the event is outside the photographer's area, chances are the she can not book another gig the following day, so the couple might have to pay extra.

On average, packages include 8-10 hours of photography. Do you want a lot of reception images? You might have to buy extra hours and that doesn't come cheap.
Preferably, you could schedule the main events (cake cutting, bouquet and garter toss) immediately after dinner and let your photographers go one hour into the dances. Most dancing shots are repetitive so you won't miss much.

Number of Photographers

Having multiple shooters document your big day has its advantages: you will get a large diversity of shots captured from various angles, you will have multiple artists with different interpretations of your wedding day, etc.
However, additional shooters cost extra. A second photographer will cost you another $500 but gives you a good ROI and in my opinion is worth the money.

Skills, Experience and Brand Name

Experience and skill, fame and brand name go hand in hand. It is almost self explanatory that well-known artists are in high demand so they charge above market rates for their services. Newbies often shoot for free so if you have a small budget, you might want to explore that option.
Please note that the results might vary.

The artist who is established has a solid customer and referral base and built a network of industry professionals will definitely charge more than the newbie. He will most definitely receive more inquiries than a new entrant in this industry.

Newbies do not have a portfolio to show. As such, they receive a very limited number of inquiries so they have to compete on price to convince the potential clients to book them. After all, the price is determined by the supply and demand. As the demand for a beginner artist is almost non-existent, the price is also low.

Marketing and Branding Acumen

One of the factors that influences fees is the marketing abilities of a studio. The better an artist is at marketing her business, the higher the fees she can command.

If the artist is able to build a distinct brand, that will allow her to charge a premium price. Truth be told, it is very hard for a photographer to develop a distinct style as most cameras take the same photos and everyone has access to the same post-processing techniques. In the age of the internet, one can emulate a look in minutes by buying a preset.

Here is why Marketing is extremely important. Being active on social media, advertising on the channels with the highest impact is crucial for the photographer to be able to raise prices.

Travel Costs

This applies mostly to artists who bundle their travel costs into the packages offered. Please note that some companies do not charge travel fees, especially if your reception takes place in a place on their bucket list.

Geography

Your wedding's geographical location will affect the cash amount you will spend on your portraits. Getting married in a remote town? You can find an affordable local photographer who will give you a great deal.
Tying the knot in downtown Toronto? You will spend more on photography. For money saving tips, check our Best Wedding Budget Tips.
Photographers' locations. You can find more affordable photographers outside of Toronto downtown core where rents are prohibitive. A photographer operating from home incurs lower costs so you will save money and get a better deal.

Prints

Additional photo albums and engagement sessions will increase the amount spent on photography. An album sells for over $500-$1000 and represents a large percentage of your average photography package.
An engagement session will set you back over $500-$1,000. Also, canvases, metallic prints, etc are unique products created for you and they are not cheap.

Do you want large prints? Professional photo labs are quite pricey. If your wedding pictures are a big deal for you, pay for professional prints. Couples on a budget can try inexpensive labs like Shutterfly.
Is editing and retouching of wedding pics included or you have to pay extra? How much more?

Most photographers process wedding pictures themselves while others outsource to cheap shops abroad. The cost of processing is an important driver in the total price brides pay.

Printed products are expensive and if you love that Italian leather bound album, you will have to pay a premium. As the traditional printing industry is in a rapid decline, there are more modern products available but they come at a higher price tag. Nowadays the brides and grooms can opt for canvases, large prints or even metallic prints that will cost a few hundred dollars for a 20"x30" print.

Advertising Costs

Advertising on print media is extremely costly and that cost is built in the packages. Even online blogs and magazines are not cheap.

Do you see a studio's ads in luxury wedding magazines or met them at premium wedding shows? Their packages are probably overpriced.

Cost Structure

Each studio's cost structure is one of the main factors that impact the price tag. Rent is prohibitive in downtown Toronto, so if you chose to book one of the downtown studios, you need to realize that you and the other clients pay that $10,000 studio rent.

If you have the budget, by all means, hire one of the prestigious studios in the Greater Toronto Area. However, if you are on a tight budget, you might want to book an independent artist working in her basement who will deliver the same high-quality photographs at a fraction of the cost.

Another variable driving photographers costs is the equipment used. Some photographers use very expensive equipment and charge for it.

Affordable Wedding Photography

Despite the raising costs, the competition in the GTA is so intense that prices have remained flat for the last 3-4 years since we started tracking them. Besides the full time photographers you can find "weekend warriors" who charge even less than a full timer.

 

Calculating the Average Price of Wedding Photography in Toronto

As of 2017, according to WeddingBells, the average wedding in Canada costs $26,000.

According to this Financial Post article, in Toronto, it is common for couples to spend, on average, over $40,000 on their
wedding. Interestingly, most couples surveyed by BMO, underestimated their wedding budget by 50%.

The amount couples are spending these days on their wedding is significantly higher than $11,000, the amount paid in the '80s adjusted for inflation.

Even more important, the more couples spend on their wedding, the less happy they are afterwards. They can not afford a house in good neighbourhoods, so their children attend low-quality schools, which impacts their future.

Today, the recommended amount clients are expected to pay for photography is about 10% of the wedding budget. It follows that in 2018, the average wedding photography price in Toronto is $4,500 (including HST).

That is consistent with our Prices Survey of over 50 studios in the GTA. In Canada, wedding photographers charge on average $2,500 and $3500.

Generally, packages include a photo album, two wedding photographers and 8-10 hours of photography. That would provide coverage for the bride preparation, ceremony and wedding reception.

Some brides may spend a higher amount on their wedding images if photography is a big deal for them and are looking for famous photographers to document their wedding day.

Couples who want to spend less on photography will choose more budget friendly packages that include less time or no wedding albums.

Finally, clients on a budget could only hire a professional photographer to document the bride and groom's preparation and wedding ceremony then ask guests to snap some pictures during the reception.

Distribution of Prices in the GTA

There is more to the picture than the average price. The distribution of prices gives you a clearer picture of the amount you can expect to pay.

As per Table 1 below, in Toronto, 66% of studios researched charge between $3,000 and $4,000 for a package that includes 10 hours of photography and a photo album.

That is consistent with the average cost calculated as a 10% of the average wedding budget.

Table1: Average Cost of a 10 hour package including two photographers and one album.

Time
Toronto AverageWedprices Cheapest Package
$2,00013%
$2,50027%
$3,000413%
$3,500620%
$4,0001033%
$5,00027%
$5,50017%
$6,00013%
$8,00013%

Average Toronto Wedding Packages

The price intervals are calculated considering a 10h coverage, 2 photographers and 1 album.

Upscale photographers (top 3% of the market): Do you have the money to hire a famous photographer who charges $8,000+? For a high budget wedding, that is a reasonable target.

Still, you need to make sure you are getting a good return on investment (ROI) and it is not just the marketing hype increasing the average cost.

You must love your photographer's wedding pictures and personality or you might not be getting the best deal.

Premium photographers are talented and experienced, yet not famous artists who charge anywhere between $4,000s and $8,000s.

Affordable wedding photographers in Toronto charge between $3000s-$4,000s for their packages. This is what 66% of GTA photographers charge.

Budget friendly photographers charge $2000-$3000 and represent 10% of the market.

Last, you have the cheap photographers whose services you can buy for a song. Sure, they shoot cameras from the last century but they charge under $2000 and that sounds like a great deal!

Unless it is a friend-of-the-family rate, in this price range, clients are taking risks and need to do serious homework. If you intend to spend under $2,000 you are gambling your wedding photos.

Calculating the Best Return on Investment (ROI)

Find three photographers whose wedding photos you really like and whose pricing and packages fit your budget. Assess the value of their packages including extra fees such as the cost of photo albums, travel fees and cost of digital files.

In Table 2 below, Package 3 ($2,500) has the lowest price, but it is not the best investment because you will need to pay extra for extra time, the second shooter, high resolution digital images and a wedding album.

Table2: Packages from 3 photographers

 

Cost ItemPackage 1Package 2Package 3
Hours10108
Photo Albumincludednot includednot included
Second Shooterincludednot includednot included
Digital Imagesincludedincludednot included
Cost$3,500$3,000$2,500

 

Table3: Additional Fees charged by the three photographers. Photographer 1 offers best Return on Investment

 

Additional FeesPackage 1Package 2Package 3
Time Charges$0$0$500
Travel Charges$0$500$500
Album Costincluded$500$500
Digital Imagesincluded$900included
Total Cost = Package + Fees$3,500$4,900$4,000

Comparing the prices and packages above, Package 3 has the lowest price (Table 2).

Still, when calculating the total cost including the additional fees (please see Table 3 above), Package 1 gives you the highest return on investment, despite the highest price.

Be Aware of the Following Pricing Techniques

Psychological Pricing a.k.a. Charm or Golden Pricing

This is a basic technique whereby the price of the product or service ends in an odd number just under the round amount. Instead of listing a package at $3,000, the common practice is to offer it at $2,999.

Why do we perceive the two offers so drastically different? Studies done by Thomas and Morwitz in 2005 show that because we are not able
to remember the whole price, we form a perception of low, medium and high based on the left digit of the number. As such, as long as the left digit does not change, we don't perceive the difference.

As consumers, we think the difference between $4,000 and $2,999 is closer to $2000 than to $1000. Also, which package is more affordable? $2,999 or $3,000?

Price Insensitivity Intervals

There are intervals where we are completely price insensitive. For example, when comparing two photographers offering the exact same services, one for $2,780 and the other one for $2,999, the two prices feel the same.

Presenting Packages in Descending Order

Our brain relies on the first piece of information to make decisions in a process called "anchoring." Many companies present 3 packages starting with the most expensive to sell you the next service which now feels way more attractive.

Table 4: Comparison of average Toronto wedding photographers' costs by duration of the photo shoot.

DurationAverage Cost in TorontoWedPrices Best Rate
1$382$251
2$764$502
3$1147$753
4$1529$1005
5$1911$1256
6$2293$1507
7$2675$1758
8$3058$2009
9$3440$2260
10$3500$2300

The average in Toronto was calculated using a proprietary algorithm. To confirm availability and obtain a quote, please contact the vendors listed above.

Conclusion

  • The average price wedding photography in Toronto can run between $3,000 and $4,000 and sometimes can exceed $8,000. Packages usually include 8 to 10 hours of coverage and two photographers.
  • In Canada (outside the GTA), couples pay between $2,500 and $3,500 for wedding photography services.
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