Wedding Videography Prices in Toronto
Many couples are looking for a videographer to document the beauty of their special day and they always wonder how much is a wedding videographer. According to our extensive research, the average cost of a wedding videographer runs between $2,000 and $3,500. That includes 8 hours of shooting on the wedding day, a 3-5 minute video with highlights of the day and the raw footage delivered on a DVD or a hard drive or cloud drive.
In the GTA, 73% of video professionals charge between $2,000 and $3,500 for 8 hours of video coverage. There are 18% of artists who charge under $2,000 for videography services on the wedding day. Finally, 8% of professionals charge over $3,500 for 8 hours of videography services.
Table 1: How Much do Wedding Videographers Charge in Toronto?
Prices include 8 hours of videography and 1 shooter. All prices are in Canadian Dollars and do not include taxes. For a firm quote and to confirm availability, please contact the vendors directly.
|Alexandra Jakubowska||https://www.ajphotographer.ca||1372||Toronto, ON, Canada|
|All This Happiness||http://www.allthishappiness.com||2800||Toronto, ON, Canada|
|Am Motion||http://www.ammotion.com||2400||Toronto, ON, Canada|
|Araya Films||https://www.arayafilms.com||1299||Toronto, ON, Canada|
|Archangel Productions||http://www.archangelproduction.ca||2333||Toronto, ON, Canada|
|Archival Studio||http://www.archvisualstudio.com||1799||Toronto, ON, Canada|
|Beautiful Life Studios||https://beautifullifestudios.com||2933||Toronto, ON, Canada|
|Bright Sky Weddings||https://www.brightskyweddings.com||2799||Toronto, ON, Canada|
|Captivate Photo Cinema||https://captivatephotocinema.ca||2750||Toronto, ON, Canada|
|Captivate Studios||http://www.captivate-studios.ca||1600||Toronto, ON, Canada|
|Ck Video||http://www.ckvideo.ca||1500||Toronto, ON, Canada|
|Corinne McDonald||https://www.corinnemcdonaldfilms.com||5995||Toronto, ON, Canada|
|Ekena Films||https://eksenafilms.com||3000||Toronto, ON, Canada|
|Fantastic Work||http://fantasticwork.ca||1699||Toronto, ON, Canada|
|Focus Productions||https://www.focusphotography.ca||2800||Toronto, ON, Canada|
|Fresh Canadian Content||https://www.freshcanadiancontent.com||1500||Toronto, ON, Canada|
|Just Klik Production||https://www.justklikproductions.com||3500||Toronto, ON, Canada|
|Light the Day||http://www.lighttheday.ca||2400||Toronto, ON, Canada|
|Lithium Cinema||http://www.lithiumcinema.ca||2000||Toronto, ON, Canada|
|Love Madly||http://lovemadly.ca||3500||Toronto, ON, Canada|
|Naturaly Captured||https://naturallycaptured.com/||2130||Toronto, ON, Canada|
|Ondi Studio||http://www.ondistudio.com||1680||Toronto, ON, Canada|
|Origin Films||https://originfilms.ca||2400||Toronto, ON, Canada|
|Pic Video Studio||https://picvideostudio.com||2000||Toronto, ON, Canada|
|R2C Films||http://rc2films.com/||3500||Toronto, ON, Canada|
|Sage and Sea Co.||https://www.sageandseaco.com||4000||Toronto, ON, Canada|
|Summerfield Films||http://summerfieldfilms.ca||2350||Toronto, ON, Canada|
|Tara Weddings||https://taraweddings.ca||3300||Toronto, ON, Canada|
|Tied Phtoography||https://tiedphotography.com||2600||Toronto, ON, Canada|
|Toronto Wedding Photographer||https://www.torontoweddingphotographer.com||1150||Toronto, ON, Canada|
|True Blue Entertainment||http://www.trueblueentertainment.ca||2399||Toronto, ON, Canada|
|Truth & Tales||http://truthandtalesstudio.com||3000||Toronto, ON, Canada|
|Video Babylon||http://www.videobabylon.ca||1499||Toronto, ON, Canada|
|Video Gems||https://www.videogems.ca||2500||Toronto, ON, Canada|
|Wayne Kurtz||http://waynekurtz.com||2000||Toronto, ON, Canada|
|Wedding Photographers Toronto||http://wedding-photographers-toronto.com||1550||Toronto, ON, Canada|
|Wedding Reps||https://weddingreps.com||2650||Toronto, ON, Canada|
|Willow Creek||https://www.willowcreek.ca/||2497||Toronto, ON, Canada|
|Yuri Rabin||https://yurirabin.com||1500||Toronto, ON, Canada|
|Blush Wedding Films||http://blushweddingfilms.ca||2750||Toronto, ON, Canada|
|Power Pack Images||https://www.powerpackimages.com||1600||Toronto, ON, Canada|
|Elle and Be||http://rnbstudio.ca||2400||Toronto, ON, Canada|
|Exposes Studios||http://www.exposestudios.com||949||Toronto, ON, Canada|
|Frame of Mind||http://www.frameofmindphotography.com||2571||Toronto, ON, Canada|
|John and Samantha||http://johnandsamantha.ca/||3500||Toronto, ON, Canada|
|North Cinematic||http://www.northcinematic.com||3695||Toronto, ON, Canada|
|Serge Gree Photography and Videgraphy||https://sergegree.com||2000||New York, NY, United States (US)|
|Shutter and Sound||https://shutterandsound.com||2950||New York, NY, United States (US)|
|Le Image||https://www.leimageinc.com||1599||New York, NY, United States (US)|
|2 Bridges||https://www.2bridges.nyc||1500||New York, NY, United States (US)|
|The Cinema Factory||https://thecinemafactory.com||1380||New York, NY, United States (US)|
|Belinda Video Productions||https://belindavideoproductions.com||2700||New York, NY, United States (US)|
|Chris Fig||https://www.chrisfig.com||1800||New York, NY, United States (US)|
|New Jersey Videography||https://www.newjerseyvideography.com||1995||New York, NY, United States (US)|
|NVP Studios||https://nvpstudios.com||2000||New York, NY, United States (US)|
|Shutter & Sound||https://shutterandsound.com||2950||New York, NY, United States (US)|
|DP Weddings||https://dpweddings.com||2900||Los Angeles, CA, United States (US)|
|Toast Wedding Films||https://www.toastweddingfilms.com||1849||New York, NY, United States (US)|
|Villa Entertainment||https://www.villa-entertainment.com||2650||New York, NY, United States (US)|
|Petit Four Films||https://www.petitfourfilms.com||2299||New York, NY, United States (US)|
|Tweed Weddings||https://tweedweddings.com||2600||New York, NY, United States (US)|
|Paper Boys||https://www.paperboys.co||4495||New York, NY, United States (US)|
|TCE Weddings||https://www.tceweddings.com||1600||New York, NY, United States (US)|
|We Cinema Films||https://www.wecinemafilms.com/||2699||New York, NY, United States (US)|
|Zanni Video||http://www.zannivideo.com/||2750||New York, NY, United States (US)|
|Atomic Tangerine Film Co||https://www.atomictangerinefilms.com||3500||New York, NY, United States (US)|
|Reel Feels Weddings||http://www.reelfeelsweddings.com||5300||New York, NY, United States (US)|
|Towards the Moon||https://towardsthemoon.net||1900||New York, NY, United States (US)|
|Mint Wedding Cinematography||http://mintweddingcinematography.com||2900||New York, NY, United States (US)|
|A Better DJ||https://www.abetterdj.net||699||New York, NY, United States (US)|
|Hasselblad Studios||https://hasselbladstudios.com/||1875||Los Angeles, CA, United States (US)|
What Do Wedding Videography Packages Include?
Based on the data received, professionals include the following in their packages:
- 8 hours of video coverage
- one videographer
- a 3-5 minute clip of edited video highlights
- raw footage in a digital file distributed on hard drives, USBs or cloud
The prices also include transportation within the Greater Toronto Area, unlimited correspondence and several consultations.
Most videographers offer the option of adding a second shooter, extra cameras and
How Much Coverage Do You Need?
Often couples wonder how many hours of videography and photography thei need. In our opinion, 8-10 hours of coverage is sufficient.
Most packages cover the bride and groom preparation, the creative portraits session, the ceremony and reception. Please note that with careful planning, you only need 8 hours of coverage.
Schedule the speeches during dinner, and have the traditional dances (first dance, mother and son and father and daughter dance), the cake cutting and the garter and bouquet toss right after dinner. That way, you won't need more than 1 hour of coverage after dinner.
That schedule works perfect for the videographers and photographers who often have another wedding scheduled for the next day. In fact, most professionals charge extra after 10 or 11 pm coverage.
While that sounds extreme, please keep in mind that the videographer needs to back up your wedding when she arrives home, then clean the equipment, charge all batteries and get ready for the next day. It is very common for the professionals to go to bed around 2-3 am only to wake up early the next morning to be present for their new bride preparation.
How Do Videographers Build Their Packages?
Follow the Leader Method
Most (73%) video professionals charge the going market rates and their packages are built using a method often called "follow the pricing leader". They mimic the pricing models of other artists who have similar styles and perceived value.
Based on discussions with brides and industry professionals the difference between the $3,000 videographer and the studio that charges $10,000 is negligible. You are of course paying for the fancy showroom and studio, the bottle of champagne that often accompanies signing a contract and other non videography services. Hiring an expensive large studio also gives you bragging rights and if you have the budget, by all means go for it!
Customized Packages for Every Couple
Other professionals charge different prices for the same services depending on how fancy your wedding is. That is why many artists don't publish their prices but rather want to learn more about your big day. Are you getting married at King Edward or Thompson Hotel? You can expect a higher price than another couple who has a backyard wedding.
There is little justification for the difference in prices and that approach is called "price discrimination." This method is also employed by restaurants (they have a menu for the locals and a more pricier one for the tourists), service professionals and so on. In our opinion, there is no reason to hide prices.
Cost plus is another method employed mainly by part time videographers. They often have permanent jobs and offer videography services on the side. Many of them don't own a company, don't pay taxes and prefer cash.
For your information, the wedding industry is considered a "high risk" one by the Canadian Revenue Agency as many payments are cash. In other words, the risk of being audited is higher in the wedding industry. along constructions and other areas.
Pick a Number Method
Other artists entering the industry have no idea of the market rates and just pick a number. Often their prices are either very low or outrageously high as they lack the understanding of the market and their own value.
There is a new trend in the Grater Toronto Area whereby a couple of wedding photography professionals charge for their photography services and offer free videography. For example, the wife focuses on photography and the husband on the video. As this is a relatively new approach, we don't have enough information to comment on its value.
Also, please be aware that often photographers bundle videography services. In other words, they charge a higher price for photography and hire a second shooter to do video. The quality of the footage is often subpar when compared to that offered by an artist that charges for services. After all, you get what you pay for.
Cheap Wedding Videographer
Where can you find a cheap videographer? In our opinion is better to pay a fair price and receive a good final product. After all, we all heard horror stories of lost footage and photos, the professionals not showing up on the wedding day and so on. We know a case where the main videographer quit after the ceremony and the couple asked the limo driver to film the rest of the event using a guest's cheap camera.
You might be very price conscious and maybe the video is not a top priority for you. That is perfectly normal and don't let yourself sold by smooth talking professionals into buying expensive packages.
Check kijiji and Craigslist in your area to find a decent videographer who will do a good job on your wedding day. Our website lists quite a few professionals and some of them offer amazing prices.
What Factors Influence Wedding Videography Prices
There are a series of factors that drive the videographers' packages not only in the Greater Toronto Area or Southern Ontario, but all over the world. Here are those cost drivers.
Number of Shooters
Adding a second videographer will make the productions more expensive and the package has to compensate for the cost of the second videographer. This by the way is also applicable to a photographer.
Number of Hours of Coverage
The longer the coverage the higher the cost. For long weddings the professional has to edit longer films and that costs time and resources. If you want to save money, don't keep both videographers until the end of the party. Ask one to go home or even better, plan the most important events right after the end of dinner. If you schedule the first dance, parents dances, cake cutting and the garter and bouquet toss before 10pm, you will have beautiful photos and films to capture them.Also, you will save a bit of money.
If you on the other hand postpone the above mentioned moments until the end of the party, your guests will enjoy themselves longer and have maybe a few more drinks. Unfortunately, that splendid photo where you throw the bouquet might show a guest that does something silly in the background.
Based on interviews with photographers and videographers the first hour of dances results in the most beautiful imagery. After that, the number of usable scenes drops dramatically as guests have more and more alcohol.
Another major cost driver for professionals is their location. The cost of living, wages, rents are simply higher in downtown Toronto than in London, Ontario. As such, we can expect the packages in the GTA to be more expensive than those of artists outside the GTA.
Often the packages will include 100-150km and additional travel will cost the couple extra.
Many brides don't realize how expensive advertising is. An ad in Wedluxe can cost $3,000 per trimester. Somehow the professional has to recoup the cost so your package will include a portion of the marketing costs. If you are a budget conscious bride and see a studio advertise in an expensive print magazine, you might want to reconsider hiring them. However, if videography is very important to you, we strongly advise you to spend the money and receive the film that masterfully captures the essence of your special day.
How Did We Calculate the Average?
We took a look at top wedding videographers in Toronto, Ontario and analyzed their rates and their distribution. Our data clearly shows that the cost of a wedding videographer in Toronto is between $2,500 and $3,000 and can reach $6,000. The packages include an edited film that captures wedding highlights and the raw footage of the whole day. Second shooters, drones and other upgrades come at an additional cost.
Table 2: Average cost of an 8 hour package with one videographer
|Cost||Number of Studios||% of Studios|
As you can see above, a whopping 73% of the Toronto wedding videographers surveyed charge between $2,000 and $3,500 for an 8 hour wedding documented by one shooter.
Categories of Videographers in the GTA
Based on our data, we segmented the videographers in the Greater Toronto Area in several categories.
Upscale Film Makers
These are established artists, with hundreds of weddings and many awards under their belt, who can create magic films under any circumstances. They built a solid brand and their shooters are handpicked from the best artists in the area. Their productions are spectacular and the reviews are stellar. Such premium videographers charge north of $5,000 for 8 hours of coverage. These talented artists and savvy business owners represent 22% of the marketplace.
These film makers are talented, the up and coming artists who are not yet well known as their more experienced colleagues. 60% of GTA videographers charge between $2,000 and $3,000 for 8 hours of coverage.
These artists are new entrants in the film making arena and their quality is not always consistent. However, from a price point they are attractive as they charge between $1,000 and $2,000 for 8 hours of shooting. These artists represent 18% of the market.
Extremely Cheap Film Makers
You can find even cheaper options but the quality of those artists is so unpredictable and their experience is so little that we do not recommend them. However, if you have no budget, check local Kijiji ads for such newbies as sometimes you might be lucky. They often shoot for free so you cannot lose anything.
Best Price of Value
Before making a purchasing decision, the brides and grooms should ask themselves if they are looking for the best price or the best value in the marketplace.
Here is an example that
Table 3: Packages from 3 videographers
|Cost Item||Package 1||Package 2||Package 3|
|Raw Footage||included||not included||not included|
|Second Shooter||included||not included||not included|
|Film with highlights||included||included||not included|
Table 4: Additional Fees charged by the three videographers. Package 1 offers the best value despite the fact Package 3 is the cheapest at the first glance.
|Additional Fees||Package 1||Package 2||Package 3|
|Total Cost = Package + Fees||$3,500||$4,900||$4,000|
There is a massive difference between price and value. If you are looking at price only, when everything is said and done, you will only be happy with the price. Value is the best indicator of a good deal.
A videographer costs around 4-6% of your wedding budget. The average price wedding videography in Toronto can run between $2,000 and $3,500 and sometimes can exceed $5,000. Packages usually include 8 to hours of coverage and two videographers.
In Canada (outside the GTA), couples pay between $1,500 and $2,500 for wedding photography services.
We would like to thank our colleague, the Toronto wedding photographer Calin (www.bycalin.com) for his ideas and help with this article.